Real estate is said to be a lucrative sector for long-term investments. It offers assured return on investment and value appreciation. Modern homebuyers are looking out for the best property option to invest in. Among them, women homebuyers are contributing majorly to upscaling property demand and sales. In India, the number of women as investors is deliberately increasing due to several factors. Women are increasingly becoming financially independent. They are not just the end user besides their husbands or fathers; they are the decision maker in the home-buying process. As per industry reports, the number of women homebuyers has increased over the years.
Women have been playing a crucial role in the home-buying process. They are sidelining the age-old investment options of gold and fixed deposits and opting for the best-suited real estate investment. Buying a house is a solid-proof investment that assures stability, appreciation, and attractive returns. Even financial assets proved to be risky owing to the market volatility. Industry reports presented that approximately 65% of women selected residential investment as their preferred investment, exceeding the contribution of men. 20% of women are opting for stock investments. While merely 10% of women are interested in gold investments. Investment in residential properties is free from market ups and down and assures price appreciation. Women have become a new segment in the Indian realty market. The majority of women homebuyers are investing in a property as end users.
Previously, women were demotivated to invest in real estate. However, they are now well-versed in the market scenarios and emerging as a core homebuyer segment. They have trendsetters in the real estate market, with various developers targeting women investors with attractive deals and offers. Furthermore, the central government has also introduced several schemes which are beneficial for women homebuyers providing them with financial assistance. The central government is incentivizing women for homeownership. The government has announced a 1% rebate on the current stamp duty for women homebuyers. Among several factors, financial independence is the key factor that has enhanced the confidence among women homebuyers towards home ownership. Women are transforming societal attitudes towards them while becoming primary investors and diminishing the gender disparity in the sector. Along with being end users, women homebuyers are also buying the property for investment purposes. The number of women NRIs seems remarkable in post-pandemic tenure for investment in residential properties in strategic locations of India such as Pune, Delhi NCR, Mumbai, etc. They are opting for a spacious segment for an upgraded lifestyle and are willing to pay generously, considering their aspirations.
Women homebuyers are now influencing the demand-supply chain of the residential market in India. Developers, too, are designing the campaign specifically targeting their potential women homebuyers. Homeownership provides a sense of safety, stability, and pride. Thus, more women are keen to invest in a property as end users. They have become prime decision-makers in terms of finance. Their partners are also acknowledging the importance of their role as decision-makers in the entire home-buying process. Having a property in the name of a woman or having a woman as a co-owner enables concessions on interest rates and other relevant exemptions. With precise market insights and being financially independent, women have understood the importance of property investments in the coveted realty markets that assures them of lucrative returns and a promising future.
