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    Women & Real Estate – The Transforming Phase

    "Women are reshaping the real estate industry, transcending traditional roles. Their efficiency, empathy, and digital adaptability create a diverse, dynamic workforce for growth, transforming perceptions and opportunities."

    The have been debates and discussions on the gender diversity and role of women in the professional world. With the changing time, the picture is also transforming. A woman in any professional sector is no longer a special case; as it has become a usual moment. Women are no longer restricted to homes or some basic work role, they have widened their horizons and explored various business opportunities. Even many companies have frequently stated that the results delivered by women’s contribution are more efficient, in respect of quality and quantity, as compared to men. In this, real estate is not an exception. The number of women is deliberately increasing in this field, as a buyer as well as a broker. Real estate is now transformed from a male-dominated sector into a diversified sector. Women have found the sector proficient to grow and hone their skills.

    A few years back, women were involved in juggling parenting and rarely looked into real estate cheerfully, as a career option. But, now, it is transforming. Women are getting focused on this sector as a lucrative career option. They seem to be assertive and focused in their businesses. The main reason is the emergence of well-established real estate firms with structured work management. This enables them to harness their skillset systematically and progress in a balanced work environment. Women have always been the epitome of persistence, empathy and growth. Their way of interaction with clients is more convincing than men.

    Though the number of women working in a higher position in the sector is less, the contribution made by them is high. There are only 2% of women in the National Association of Realtor, India among all members. Nevertheless, this small group of women are bringing about 10% of total business, as quoted by the head of the central zone of NAR. Multitasking is in the DNA of the women and when it is complemented with sincerity, consideration and patience, it enhances the efficacy. As mentioned earlier, it is clearly in many organizations that team comprising more women garner huge profits in their business. Networking is an inborn asset of women and undoubtedly, it is a vital component in real estate. Women brokers are empathetic and warm while listening to client requirements. They comprehend it and gradually begin their communication by connecting different points. They anchor clients’ focus on the pivot features of their project and deliberately convince them. Being benevolent and tactful, women logically turn the leads into loyal customers.

    Digitization of real estate services is amplifying and gaining a positive response from the customers. Maximum woman brokers, as well as buyers, are signing up for this medium. In India, women specifically from the West and South are more inclined towards this medium. Earlier, digital media was less used by brokers and customers owing to the physical visiting of the space by the buyers, however, pandemic tenure has changed this. This medium gained momentum in the pandemic, where lockdown was imposed restricting people in their homes. Many businesses availed the advantage of this platform on a larger scale. Women, too, used digital media to attract new leads and persuade their potential clients in buying homes or spaces. It proved beneficial for them to balance their parenting and professional roles. Several women owners, as well as brokers in real estate, displayed their spaces, projects, amenities digitally to their viewers just like they do physically. Through this, people get to analyze the benefits of certain properties by this live showcase. The brokers who were attending a few clients in a month were able to get double the number of clients through this medium. The concept of the digital world is broader thus, these brokers were able to approach more people and get quick responses. Despite the growth of the business through digital medium again begin to decline post unlock, women are still experimenting and putting their skills at use to work through this platform.

    Transcending the common perception of real estate as a male-dominated sector in India, women are defining a novel approach in real estate. The Indian Real Estate market has transcended the international boundaries igniting the marketing potential. The demand in the sector is ever-growing hence, it was the need of time for an inclusive workplace concept. Where women and men can grow together healthily. If it remains restricted to one section of the working population, then it will hamper the benefits of available resources and skills. The diversified skill set and talents of both genders lead to dynamic results thereby, augmenting the overall growth of the business. Therefore, organizations are becoming comprehensive for all positions for utilizing the skills of each member. The women presently working at medium or higher positions in the sector will surely inspire and encourage aspiring, ambitious women to experiment with their skills in this field. Following this, Belmac also comprises more women members than men in their zestful team. From basic to leadership roles, our women are accelerating the growth and repute of the organization with exemplary efforts and skillset. We believe in diversity and ethics in the work to provide equal opportunities for all, irrespective of gender. This provides us with an ample talent base which we optimally use for the benefit of the company as a whole.

    With companies broadening their horizons for women and increasing awareness of this lucrative sector among women, no doubt, we will be able to see maximum women brokers and leaders amplifying the real estate of India.

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