The festive season is meant to thwarting for every commodity sector. And real estate is not an exception. In India, the festive season holds a major value in determining the success of any business. It leads to the revival of the economy from minor aspects to major changes. The real estate sales might be slow in the initial quarters however, they experience a major thrust since quarter 3 with the beginning of festive seasons in the diverse market of India. The festive sales are backed with traditional sentiments, financial stabilities, attractive offers, etc. In this period, housing sales are on upscale as homebuyers consider the period to be auspicious. Home is not just an asset but a source of security and stability for every household. Thus, people tend to decide on home buying on the pious occasion of festivities. This emotional factor is backed by various other factors that lead to robust housing demand and sales in the realty market.
The importance of home ownership has become popular among people following the pandemic. They have understood the need for the safest shelter and social stability in case of such adversities. People are still inclined towards upgrading their lives with the best housing options offered in the market. They look for an expansive property that comes with complementary facilities within the desired location. They are well aware of future returns on investments which is also influenced by the surrounding and location. Hence, developers are also keen on home buyers’ preferences and market trends. They, too, put forth unique options that make them stand out among others. Premium inventories are offered by developers to entice home buyers along with interesting offers.
Homebuyers are interested in investing in housing properties owing to the current economic conditions. The prices are increasing for the properties depending on demand and surrounding developments. Thus, homebuyers are planning to purchase homes at present rather than waiting for prices to inflate more. The increased statutory rates and home loan rates do not have much impact on housing demand and sales. Those rates are still lower than the pre-pandemic tenure. The traditional sentiment among homebuyers of completing housing deals on the pious occasion of festivities adds up to the demand and sales of properties. This provides a base for realtors to entice homebuyers with attractive options and offers. Incentives and bonuses are also favourable factors that support homebuyers in property deals during the festive season. Moreover, homebuyers are provided with an opportunity to select the best housing options while availing of discounts and offers.
Real estate developers never leave any stone unturned during the festive season in gaining the attention of homebuyers. They present the premium inventory for sale with various spot offers, easy payment schemes, discounts, customer support, additional facilities, etc. Many developers launch their new endeavours during this period. Homebuyers are very keen to own their dream homes during the auspicious occasion of festivities that assures them of prosperity and growth. Considering all these factors, the festive times are best for homebuyers to invest in a housing property as they have offered end number of options. Various developers present their best products along with lucrative offers. This also provides space for homebuyers to negotiate.
